Wealth Management
for the long term


fitbit


WHAT THEY DO


Wearable technology
FOUNDED IN
2007
TOTAL FUNDING
$492M
NOTABLE INVESTORS
Foundry Group

About Fitbit
Fitbit went public on June 3, 2015 and is listed under FIT.
Fitbit inspires people to exercise more, eat better and live healthier lifestyles. The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance. The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health. Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.
http://www.fitbit.com/
Recent Press

Funding History

  • January 2008 $425,034
  • October 2008 $2,049,887
  • September 2010 $9,074,968
  • January 2012 $12,069,483
  • August 2013 $42,998,998
  • June 2015 $425,362,500

Investor Track Record

Management

  • James Park , Founder and CEO
  • Eric Friedman , Founder and CTO
Brad Feld , Board Member (Foundry Group)

 


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